We are Elysian

It all kicked off with a single question that wouldn’t leave me alone: What’s actually in the shampoo I’m slathering on my head all the time?

I’m 16, and like most people, I’ve been using those big-name shampoos forever—the ones with sleek bottles and promises of shiny, strong, hydrated hair. But something felt off. My hair started looking dull, feeling brittle, and my scalp? It was getting irritated, itchy, sensitive. At first, I thought it was just me—maybe stress, maybe hormones. But then I flipped over one of those bottles and actually read the ingredients list. Big mistake. Or, well, maybe the best mistake I ever made.

What I found freaked me out. Sulfates that strip your scalp bare, parabens that mess with your hormones, synthetic fragrances that can spark allergies or worse. I dug deeper and learned that 90% of shampoos out there have stuff in them that could be harmful. Over 10,000 chemicals in personal care products haven’t even been tested for safety! In the U.S., only 11 are banned. Europe’s banned over 1,300. That’s wild. It hit me hard: this isn’t just about my hair. This is a massive problem hiding in plain sight.

I couldn’t unsee it. Nobody was really fixing this. The “clean” shampoos I found either didn’t work, cost a fortune, or were just greenwashing—slapping “natural” on the label while still sneaking in questionable stuff. I kept thinking, Why can’t we have something that’s safe, works amazing, and doesn’t break the bank? That question lit a fire in me.

So, I dove in—headfirst, no brakes. I started teaching myself cosmetic chemistry, poring over clinical studies, bugging hair scientists and dermatologists with endless questions. I hunted down plant-based ingredients from all over the world—stuff that’s not just safe but proven to deliver. Jojoba oil, biotin, hydrolyzed keratin, aloe vera, hyaluronic acid—every single one chosen for a reason, backed by real science. I mixed, tested, tweaked, and tested again. My bathroom turned into a lab, and my friends thought I was nuts. But I wasn’t stopping until I nailed it.

That’s how Elysian Luxe Shampoo came to life.

It’s not just a product—it’s my rebellion against an industry that’s been cutting corners on our health for too long. This shampoo is radically clean: no toxins, no endocrine disruptors, no junk fillers. Just powerful, evidence-backed ingredients that make your hair feel alive and your scalp happy. It’s luxe, it’s affordable, and it’s honest.

This is bigger than shampoo. It’s about saying, We deserve better. Beauty shouldn’t mean risking your health. Every shower should feel like you’re taking care of yourself, not rolling the dice.

I’m just a kid with a big idea, but I believe we can change things. Elysian is my way of proving it—one bottle at a time. Thanks for joining me on this ride.

—The Founder